Challenge

As the #1 natural peanut butter brand in supermarkets, Once Again had a strong retail presence and 50 years of brand heritage. However, its digital community and brand awareness didn't reflect its position in the market. The goal was to grow its social audience, compete with more digitally established brands, and expand its email and SMS lists to drive repeat online sales.

Solution

We developed a paid social strategy to accelerate Facebook audience growth and strengthen brand visibility. To further expand the community, we launched quarterly, seasonally themed giveaways with like-minded brands, encouraging consumers to follow Once Again and subscribe to its email and SMS marketing.

Results

44K+ new fans and followers. 17,800+ new subscribers.

Within one year, Once Again surpassed its top competitor in Facebook community size, establishing itself as the leading brand in its competitive set on the platform. Campaigns also generated 11,500 new email subscribers and 6,300 SMS subscribers, helping bring Once Again's digital presence in line with its leadership in retail.

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